• 10 hours
  • Easy

Free online content available in this course.



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Last updated on 8/23/23

Identify relevant keywords

Evaluated skills

  • Identify relevant keywords for your website
  • Question 1

    You are beginning to optimize your company's SEO. Which keywords should you prioritize?

    • Long-tail keywords

    • Short-tail keywords

    • General keywords

  • Question 2

    Your organization has asked you to attract more qualified leads. Which keywords should you prioritize?

    Careful, there are several correct answers.
    • Generic

    • Intent keywords

    • Long-tail keywords

  • Question 3

    How does one come up with ideas for keywords?

    Careful, there are several correct answers.
    • By writing down words related to your business.

    • By brainstorming with colleagues who know the industry well.

    • By reviewing questions customers have previously asked.

    • By analyzing what the competition is doing.

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