• 10 hours
  • Medium

Free online content available in this course.



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Last updated on 4/29/20

Design for Emotions

Evaluated skills

  • Define your brand personality
  • Apply psychology to design
  • Understand the value of emotional design
  • Question 1

    Which of the following is NOT one of Aristotle's persuasive appeals?

    • Logos: appealing to logic

    • Legos: appealing to foundation

    • Pathos: appealing to emotion

    • Ethos: appealing to ethics, morals and character

  • Question 2

    Which of the following is NOT one of Don Norman's three levels of processing?

    • Visceral:  first impressions

    • Behavioral: actions and expectations

    • Reflective: overall impression

    • Reactive: responsive

  • Question 3

    User research is important because

    • It allows designers to better understand how users think and behave.

    • It gives us insights into mental models, which can inform information architecture.

    • It means we're designing based on reality, and not assumptions.

    • All of the above.

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