Last updated on 4/29/20
Design for Emotions
- Define your brand personality
- Apply psychology to design
- Understand the value of emotional design
Which of the following is NOT one of Aristotle's persuasive appeals?
Logos: appealing to logic
Legos: appealing to foundation
Pathos: appealing to emotion
Ethos: appealing to ethics, morals and character
Which of the following is NOT one of Don Norman's three levels of processing?
Visceral: first impressions
Behavioral: actions and expectations
Reflective: overall impression
User research is important because
It allows designers to better understand how users think and behave.
It gives us insights into mental models, which can inform information architecture.
It means we're designing based on reality, and not assumptions.
All of the above.