Use Social Media in Your Marketing Strategy

Question 1
Which of these most represent a community?
- A group of executive employees from various consulting firms.
- A group of people between 18 and 24 years old.
- A group of ping-pong fans.
Question 2
Video game enthusiasts are used to meeting at major events in this industry: trade fairs, conferences, competitions, etc. Where would you find them on the web?
- On a special industry forum.
- On popular social networks.
- On dedicated WhatsApp groups.
- All of the above.
Question 3
As the communications manager, you report to the general manager, Claire. She wants to establish a presence on social media, stating: "If everyone is on social media, then we should be too, right?" How would you justify social media presence as a strategic move for the company?
- It can be a method to detect unhappy customers.
- It can be a method to find new customers.
- It can be a method to increase brand awareness.
- All of the above.