Build Your Community

Question 1
Which of these personas would you consider an influencer?
- Alexander is a 20-year-old political science student who lives with two roommates in Washington, DC. He is interested in literature and spends 3 hours a day on Twitter. He regularly retweets articles from his newsfeed and engages in discussions in Facebook reading groups.
- Kelly is a 28-year-old motion designer living in Toronto. She is a fan of electronic music and regularly uploads her original music onto her SoundCloud account with 500 subscribers.
- Julia is a 34-year-old freelance event planner. She lives in upstate New York, is a fan of gardening and Do-it-Yourself (DIY). She has an Instagram account with 10,000 followers and a Pinterest account with 5,000 on which she publishes her creative tips and ideas once a week. She regularly organizes DIY workshops around children's themes.
Question 2
The skiing brand, SkiEvent, is present on Facebook and Instagram. It wants to improve community engagement. What methods would you recommend they use to understand their community's needs better, all while having a good return on time invested?
- Join both pro and amateur skiing forums.
- Read statistical and demographic studies on the habits of young skiers.
- Analyze the average conversion rates of media campaigns in the snow sport industry.
Question 3
You are the social media manager at a company called Happy Feet, a custom-made running shoe company. You met several influencers at a trade show. What collaboration opportunities would you offer them?
- Offer them a custom-made product in exchange for social media posts.
- Offer paid partnerships.
- Offer to co-create content.
- All of the above.

Develop a Social Media Strategy

Evaluated skills

Question 1

Question 2

Question 3