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Apply metrics to design decisions
Table des matières
Partie 1
Apply metrics to uncover UX problems
1
Understand the value of quantitative and qualitative data
2
Decide which metrics to collect
3
Use Google Analytics or other BI tools to monitor user behavior
4
Measure user performance in usability testing
5
Learn about users from heat maps and scroll maps
6
A/B test to improve outcomes
7
Get some practice by using the HEART framework to determine metrics
Quiz : Think critically about metrics
Partie 2
Create simple data visualizations to communicate information
1
Tell a story though data
2
Consider your audience and context
3
Decide on an approach to present information
4
Use digital tools to visualize data
Quiz : Graphing data
Table des matières
Partie 1
Apply metrics to uncover UX problems
1
Understand the value of quantitative and qualitative data
2
Decide which metrics to collect
3
Use Google Analytics or other BI tools to monitor user behavior
4
Measure user performance in usability testing
5
Learn about users from heat maps and scroll maps
6
A/B test to improve outcomes
7
Get some practice by using the HEART framework to determine metrics
Quiz : Think critically about metrics
Partie 2
Create simple data visualizations to communicate information
1
Tell a story though data
2
Consider your audience and context
3
Decide on an approach to present information
4
Use digital tools to visualize data
Quiz : Graphing data
Graphing data
Question 1
Question 2