12 hours- Medium
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Got it!Last updated on 4/6/22
Identify the right metrics for your product context
Evaluated skills
- Describe common product metrics and when to use them
Description
Identify the right metrics for your product context
Question 1
Why is it important to know the lifetime value of a customer (LTV)?
Because comparing LTV to CAC lets us know if this customer is profitable.
Because it allows us to calculate our CAC metric.
Because we need it to determine our ARPPU.
Question 2
How might a company determine if their shipping costs are too high?
Careful, there are several correct answers.Examine the total number of orders.
Examine the checkout abandonment rate.
Examine the average number of page views per user.
Examine the shopping cart abandonment rate.
Question 3
What is the k-factor (virality) of the following scenario?
On average, each visitor to your site invites one friend and every fifth person referred by a visitor makes a purchase.
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