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Analyze Metrics to Define a Data-Driven Product Strategy

Table of contents

  • Part 1

    Learn the fundamentals of data-driven product management

    • 1

      Understand the motivation of data-driven product management

    • 2

      Decompose a product strategy into measurable outcomes

    • 3

      Analyze metrics to evaluate product performance

    • 4

      Identify the pitfalls of data-driven decision-making

    • Quiz: Recognize data and methods useful for data-driven decisions

  • Part 2

    Identify the right metrics for your context

    • 1

      Learn the most common metrics for eCommerce products

    • 2

      Learn the most common metrics for mobile apps

    • 3

      Learn the most common metrics for SaaS products

    • 4

      Learn the most common metrics for platform products

    • Quiz: Identify the right metrics for your product context

  • Part 3

    Learn how to use Google Analytics

    • 1

      Learn the fundamentals of Google Analytics

    • 2

      Interpret how your website acquires new customers with Google Analytics

    • 3

      Investigate customer behavior with Google Analytics

    • 4

      Analyze web conversion with Google Analytics

    • Quiz: Test your knowledge of Google Analytics

Recognize data and methods useful for data-driven decisions

Test your knowledge!

Create an account for free or log in to take this course and complete this quiz.
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Question 1

Question 2