As you read in the first chapter, OpenClassrooms aims to make education accessible by helping people find jobs and remain employable. We're what some people call an EdTech company: we work in education with the help of technology.
OpenClassrooms' Elevator Pitch
You already know why we exist. Let's talk about what we do.
OpenClassrooms offers an educational experience that will lead to a positive career outcome. That could mean a new job - if the student is looking to change careers - or it could mean growing in their current one.
Over 300 000 individuals log in to OpenClassrooms to learn every month, choosing from more than 650 free courses.
To help navigate these courses, we have created paths designed to provide the skills necessary for a specific job (i.e., web developer). A path combines:
A dedicated mentor
A community discussion space
Learners can get a recognized degree 100% online by following a path that helps them get a job or continue their education in a real-life (IRL) school if they want to!
Our paths are designed to be accessible to as many people as possible. We do not require a previous diploma (unless the law requires us to); learners can start whenever they want, take a break, and work their way through the course quickly or slowly, depending on their schedule.
Most people aim to get a degree through OpenClassrooms in just one year when they'd otherwise take three! The price they pay is also much lower: ~3,600€, compared to the 20,000 to 30,000€, usually spent to get the same degree.
Quality Education Is Paramount
Seriously. Online education doesn't have to feel "cheap."
We all had great and not-so-great teachers at school. At OpenClassrooms, we are responsible for pushing things beyond the physical world.
It's about more than just creating engaging courses in which we explain things well. Education is an experience. Think about the following aspects:
Projects: they need to prepare students for a real job and help them develop the necessary skills.
Mentors: they have to do an amazing job helping students throughout their learning experience.
Online platform: it has to be fast and reliable.
Customer service: people should be able to contact us easily and get the answer they need quickly (we also check with them frequently to see if everything is going well).
It's easy to rely on early success and forget that quality education is paramount. We need to challenge ourselves constantly. How can we do better?
Making concessions on quality might not hurt that much immediately, but in the long run, it'll hurt everyone, including students, companies hiring them, and ultimately ourselves. Only trying to do our best is not an option.
We Welcome Everyone
Because we want to make education accessible, we welcome everyone at OpenClassrooms.
Whether you want to join the company or become one of our students, we want you to feel at ease. This includes (and is not limited to) ethnic, religious, and sexual minorities. We believe that having a diverse workforce will help us to achieve our mission.
We have a team in charge of diversity at OpenClassrooms that observes how we behave as a company and what messages we send through our courses to honor this commitment. If they see or hear something that we could do better, they act to ensure we remain open to everyone.
What It Means to Be a Startup
People say OpenClassrooms is a startup. Why?
Because it's a small company? Well, we currently employ more than 500 people.
Because it's a new company? Not really, everything started back in 1999! More on this in the next chapter.
Because there are a lot of young people? Maybe, the average age is 34. Then again, we value diversity - you'll also see several people who are 50+, while others are still in school.
Because we use technology a lot? We have been using it since we were young and like what it allows us to do. We have a robust tech stack, but that doesn't mean that technology is always the solution to a problem. It's just part of the world we live in.
Because we have a foosball table? Yeah, but don't let this kind of detail fool you; that's just the tip of the iceberg. 😝
These are all valid answers, but a startup is more than these things. It's a company working on its own business model. A company that does not settle.
We have a lot of things to discover and understand. As long as we continue to innovate and try to bring more value to the world while having fun, we think it's fair to say that we're a startup. 🙂