Our product is a complete online learning experience. There are different user types who visit our website for different reasons.
To help us talk about our users, we have created several user personas. They are fictional characters that we use to describe a typical user profile and their usage of the site.
Jessica (28 years old - Freelance)
Jessica works as a freelancer. She wants to learn new online tech skills to be able to offer these services to her customers. She's on a learning journey that will last between 10 to 12 months. She has a mentor who supports her and helps her stay on track, with whom she talks every week. She's using the Premium Plus offer to get this service (more on Premium offers and our business model in the next chapter).
In the end, she hopes to get a recognized degree to further enhance her résumé.
Michael (22 years old - Student)
Michael is still a student. He wants to learn IT skills because he thinks his business school doesn't teach him enough of these skills. He's a Premium Solo user, meaning that he's more interested in following courses than full paths.
Jennifer (33 years old - Jobseeker)
Jennifer's previous company was not in a good shape and her employer had to let several people go to reduce costs. Now that she's looking for a new job in marketing, she has realised that she needs new skills to make herself more employable.
As a jobseeker, Jennifer benefits from the free Premium Solo offer. She's currently looking to upgrade to a Premium Plus offer to follow an online path withh the support of a mentor and a obtain a new degree.
Christopher (23 years old - Jobseeker)
Christopher has just finished his studies in IT. He's currently looking for a job. As a jobseeker, he benefits from the free Premium Solo offer.
He uses OpenClassrooms to learn new skills by following various courses. He might be interested in getting support from OpenClassrooms to look for a job, but he doesn't know this is possible.
Jacob (18 years old - Student)
Jacob is only 18 years old, but he's already an experienced developer. He is passionate about what he does, and spends some of his free time helping others online.
He's a Premium Solo user and he's wondering if he could become a mentor to help others and make some money out of it.
James (46 years old - Employed)
James recently discovered OpenClassrooms by word of mouth. He doesn't know much about what the platform has to offer and he wonders if he'll find courses that suit him.
He's currently exploring the website with a free account.